“Everyone from medical professionals to commercial pilots and dental patients to everyday concerned citizens are finding peace of mind in Premier Micronutrient’s BioShield-Radiation® anti-radiation pill”.
This is part of an advertisement blitzkrieg by a US company selling what they claim as an anti-radiation pill. The important point is that it gives concerned citizens peace of mind. The Company wants to sell the product to every one especially the worried well.
Never mind whether its effectiveness has been scientifically proven or not. At the moment BioshieldRadiation which is being promoted does not have approval from US Food and Drug Administration. It is a nutritional supplement and not a drug and does not require FDA approval, the Company argued, FDA felt otherwise.
In a detailed warning letter FDA shows that BioshieldRadiation is a “new drug”. According to FDA, these are “drugs” because they are intended for use in the cure,mitigation, treatment or prevention of disease. FDA warned the Company that new drugs may not be legally marketed in USA without FDA approval. FDA gave 15 days to correct the violations.
A crisply worded press release from the company praises the virtues of the magic pill. A few news outlets picked it up. AuntMinnie.com an online journal carried a news story and interviewed the promoters. Mr Eric Barnes , the regular columnist carried whatever the promoters told uncritically. He did not ask anyone else not involved in the work for a second opinion.
Now Japanese Government has ordered $15 million worth of the product for distribution. The Company may try to sell it in other countries. They had plans to gift 100,000 doses to Japan.